Fendi selects Kim Jones to fill the late Karl Lagerfeld’s role as Artistic Director
Jones is adding a new role to his already impressive resume
Powerful Italian fashion house Fendi has announced that British designer Kim Jones will fill Karl Lagerfeld’s previous role of Artistic Director for the luxury brand.
The position had remained open with designer Silvia Venturini Fendi (the only Fendi family member still involved in the brand) filling in since fashion legend Lagerfeld died in February of last year. (Fendi will now return to designing accessories and menswear for the brand.)
46-year-old Jones is a graduate of the London art-and-design school Central Saint Martins and has been a popular figure in the fashion world since breaking onto the scene with his luxe streetwear style that he merges with classic menswear and tailoring. The designer previously worked at Louis Vuitton as their menswear designer for seven years before joining Dior Men’s in 2018 and is now adding Fendi to his CV. (Side note: luxury fashion mega-business LVMH owns all of the above brands so it’s not unusual for designers to hop between the top houses).
Jones will be responsible for the haute couture, ready-to-wear and fur collections for women (new territory for the designer who has predominantly worked in the world of men’s fashion), and he will keep his current position as artistic director of Dior Men in Paris while joining the Fendi brand, similar to how Lagerfeld worked between Fendi and Chanel.
The young designer is stepping into some formidable shoes, as Lagerfeld’s 54-year tenure at Fendi has created a lasting legacy for the fashion house. On top of that, he’s a young, trendy and generally considered “woke” designer who will have to convince consumers that old-fashioned and extremely expensive luxury brands like Fendi still have a place in today’s evolving world of fashion.
Top that all off with the fact that Fendi is persisting with its use of real fur despite increasing pushback from consumers who want kinder and more ethical fashion (read Silvia Fendi’s reasoning here), and the designer has quite a lot to take on with his new role.
Jones’ first fashion show with the house will be in Milan Fashion Week next February, so we’ll just have to wait until then to see how he does!
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