South African stars feature in Beyoncé’s 'Black is King' visual album
SA talent for the win
American superstar Beyoncé is the music industry’s resident Midas, since everything she touches turns to gold.
But the recent release of her visual album Black is King (originally intended to be a companion piece to the Lion King’s The Gift soundtrack, which was also curated by the musician) was particularly exciting for fans.
The star’s “passion project”, which she directed and produced herself, is a visually stunning body of work that explores American black history and African history “with a modern twist and universal message,” according to the musician.
Taking to Instagram the star wrote, “The events of 2020 have made the film’s vision and message even more relevant, as people across the world embark on a historic journey. We are all in search of safety and light. Many of us want change. I believe that when Black people tell our own stories, we can shift the axis of the world and tell our REAL history of generational wealth and richness of soul that are not told in our history books.
“I spent a lot of time exploring and absorbing the lessons of past generations and the rich history of different African customs. While working on this film, there were moments where I’ve felt overwhelmed, like many others on my creative team, but it was important to create a film that instills pride and knowledge. I only hope that from watching, you leave feeling inspired to continue building a legacy that impacts the world in an immeasurable way. I pray that everyone sees the beauty and resilience of our people.”
The entire video release and promotion was pretty major for Beyoncé fans since the star is usually quite secretive about her work and creative process, but what’s even more exciting for South African fans is that they can spot some of their favourite local stars in the film!
Black is King, which initially dropped on July 31 on Disney+, features local stars like Nambitha Ben Mazwi, Connie Chiume, Nandi Madida, Warren Masemola, Moonchild Sanelly, Busiswa and Nyaniso Dzedze. The fact that Queen Bee actually used African creatives in a film that celebrates Africa is exciting, considering that the international industry has historically overlooked rich African talent, so we are here for it.
The project also features international stars like her husband Jay-Z, Kendrick Lamar, Pharrell Williams, Childish Gambino and even her young daughter Blue Ivy.
So, in conclusion, all hail Beyoncé.
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