5 things to know ahead of Rihanna’s Fenty Skin launch
The Fenty brand is growing again!
In a world where every second celebrity feels compelled to launch a cosmetics line, Rihanna and her brand Fenty Beauty stand head and shoulders above many of the rest.
The fairly young cosmetics company launched in late 2017, and was quickly praised for its broad inclusivity across skin tones and gender, both with its products and campaigns. In fact, Fenty Beauty was named one of Time Magazine‘s best inventions of 2017.
Since then, the Barbados native has expanded the Fenty brand to include fashion, accessories and shoes, along with her inclusive and body positive Savage X Fenty lingerie line. The Fenty brand has made such an impact, fashion conglomerate LVMH has officially launched it as a luxury fashion house, marking the first time the company has built a new label, founded by a black woman, from scratch.
Naturally, the next area the musician is going to dominate is skincare, with Fenty Skin dropping this Friday, July 31st!
Here’s what you need to know about Rihanna’s latest venture ahead of its big release:
1. It’s been in the works for over two years
Not surprisingly, the singer has been eyeing skincare as a new product for a fairly long time (Fenty Beauty already has a lip balm, lip scrub and blotting paper), and has been working hard behind the scenes.
Taking to Instagram, the star posted:
“I’ve been working on [Fenty Skin] for over 2 years, perfecting formulas and creating packaging that is kind to our planet!! Formulas that work, and work well with makeup!!! Everything starts with the foundation that is your skin and we all know how obsessed I am with beautiful, healthy skin – so whether you want to wear makeup, or no makeup at all, there’s always glowing skin underneath.”
2. It’s probably going to be very inclusive
Based on how inclusive Fenty Beauty has been, we’re anticipating the same will be true for Fenty Skin. Remember, the brand set a pretty high bar when the Pro Filt’R foundation launched with a whopping 40 shades, and has since grown to 50, the same number in the Fenty Beauty concealer range. Dubbed “the new culture of skincare” by the entrepreneur, we can’t wait to see exactly what that means.
3. It will be gender-neutral
As is the case with Fenty Beauty, Fenty Skin will be gender neutral. This was confirmed by the musician herself when she took to Twitter to say:
“That’s right baby… @FentySkin is for my fellas too! No matter who you are, you deserve to have great skin!”
She later said, “Whoever told you skincare has a gender, LIED to you!”
4. These are some of the product names
Not much is known about what products are going live with the initial launch, but according to a trademark filed with the United States Patent and Trademark Office, the names Buff Ryder, Instant Reset, Fat Water, Flash Nap and Hydra Vizor have been secured. What those are exactly is a mystery (most likely toners, moisturisers and cleansers) so we’ll just have to watch this space.
The Fenty Skin trademark also covers “medicated and non-medicated skincare, soap, body care and personal care products (excluding colour cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators.”
5. She’s collaborating with big names on the Fenty Skin campaign
The first promotional video campaign for Fenty Skin featured musicians Lil Nas X and A$AP Rocky, so she’s not pulling punches when it comes to her celeb colleagues. Also, we love seeing men front a skincare campaign not directly aimed at men!
*Sadly, as is the case with Fenty Beauty, Fenty Skin is likely not to be immediately available in South Africa, so we’ll just have to add it to our aspirational cart for the time being.