Eco-friendly fashion brand E.L.V. Denim collaborates with Swarovski

Frost yourself ;)

By Tegan Mouton

Eco-friendly fashion brand E.L.V. Denim collaborates with Swarovski

Swarovski

We love a collaboration in the fashion world, especially one highlighting the need for sustainability and recycling. Enter our new favourite capsule collection, a collab between UK-based up-cycled denim brand E.L.V. Denim and crystal giant Swarovski, using 100% up-cycled materials.

Swarovski

Denim and crystals are the combination we didn’t know we needed in our lives, but the special seven-piece collection (which is entirely handmade) is all about highlighting the need for environmental accountability in fashion.

E.L.V. is known for turning discarded denim into new designs with no negative impact on the environment, while Swarovski has its own Conscious Design program that encourages the design community to use up-cycled crystals, and educates young designers on environmental-friendly fashion practices.

Anna Foster, Founder and Creative Director of E.L.V. says :“I truly admire Swarovski’s commitment to sustainable development. Rather than down cycling their crystal they have used it as a positive resource, allowing brands such as myself to use them creatively, producing limited edition capsule collections. It has been such a pleasure to design with the crystals, crafting these unique pieces which are effortlessly E.L.V. DENIM.”

Note: The capsule collection is only available in the UK (and is not necessarily “affordable”) for the time being, but it’s a small yay for sustainability in fashion! Let’s hope this innovation spreads throughout the industry.